Powered by a barrage of big moments, the 2015 MTV VMAs drove enormous activity on social media and now stands as the most Tweeted television program since Nielsen Social began tracking Twitter TV activity. Digital and social platform-specific highlights include:
MTV Digital: MTV.com attracted 19 million total visits, up 23% over 2014. Streams to the MTV App increased 643% over 2014. (Omniture 8.30.15-9.1.15 vs. 8.24.14-8.16.14)
Vine: The 2015 MTV VMAs generated more than 100 million loops on Vine. (Vine, 8.30.15)
Instagram: The 2015 MTV VMAs generated 64 million interactions on Instagram. (Instagram, 8.30.15)
Facebook: 16 million people had 39 million Facebook interactions related to the 2015 MTV VMAs. (Facebook, 8.30.15)
Twitter: 2.2 million people sent 21.4 million Tweets about the 2015 MTV VMAs. Nearly 11.8 million people saw those Tweets a total of 676 million times.
VMA tweets grew 69% year-over-year. The most Tweeted minute occurred at 10:49 p.m. with 247,525 Tweets following Kanye West’s announcement that he was running for President. (Nielsen Social, 8.30.15 vs. 8.24.14)
YouTube: The 2015 MTV VMAs generated 2.1 million views on YouTube. (YouTube Analytics, 8.30.15 – 8.31.15)
Total Views – Nielsen, reach, all plays, Viacom nets, LSD, 1 min. qualifier, 8/30/15-9/1/15, Omniture 8/30/15-9/1/15 vs 8/24/14-8/16/14; Facebook Insights, Twitter, Twitter Amplify
Streams – Omniture 8/30/15-9/1/15 vs 8/24/14-8/16/14; Facebook Insights, Twitter, Twitter Amplify
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms. For more information, go to http://www.mtvpress.com.