“For many artists and music fans, music is now an audio-visual art-form. With online video emerging as a breeding ground for new talent, our partnership with BroadbandTV brings an innovative new offering to the market, creating an artist-friendly suite of online video services which we believe will be a game-changer.”
This joint venture, branded Windfall, is a model set for the digital age, providing an end-to-end solution to find, develop, and service artists across all platforms. Artists will benefit from BMG’s expertise, spanning music publishing, rights management, promotion and distribution along with BBTV’s full suite of online video services and solutions including production, premium channel and fan uploaded content management, technology, distribution, and monetization.
BBTV is one of the leading music players in the space, reaching billions of monthly views and its music network has grown by 62% in the last quarter. BBTV operates two of the largest music networks on YouTube: Opposition, the number one hip-hop music network in the world with major artists such as Logic, Father and Yung Simmie; and WIMSIC, the number one Electronic Dance Music (EDM) network backed by artists such as Major Lazer, Dillon Francis and Will Sparks.
“This deal is another shining example of our commitment in advancing the online video ecosystem, and is an exciting addition to our growing portfolio of services,” said Shahrzad Rafati, Founder & CEO, BroadbandTV. “The launch of Windfall supports our goal to more than double the size of our music network over the next 12 months. Not only does this partnership with BMG break new ground in expanding the relationship between artists and labels, it’s a big step forward in the music industry as a whole where online video has become such a massive strategic component to engage with fans. With Windfall, we’re not just creating music stars, but media stars.”
BMG CEO Hartwig Masuch said, “For many artists and music fans, music is now an audio-visual art-form. With online video emerging as a breeding ground for new talent, our partnership with BroadbandTV brings an innovative new offering to the market, creating an artist-friendly suite of online video services which we believe will be a game-changer.”
In addition to operating two highly successful music brands and communities, BBTV also operates a suite of premium brands including: TGN, the most engaged gaming network on YouTube; HooplaKidz, the leading kids and family network; and Outspeak, the next-generation citizen journalism network in partnership with The Huffington Post.
BBTV remains the fastest growing multi-platform network in the world. Since September 2013, BBTV network views have grown by more than 430 percent to over 5 billion and the number of partners on its network has more than tripled to 36,000, across a variety of verticals including gaming, music, lifestyle, entertainment, kids & family and news. Artists of Windfall will benefit from BBTV’s suite of technology including VISO NOVI for rights management and VISO Catalyst, BBTV’s audience development platform.
Laurent Hubert, President, Creative & Marketing of BMG US, said, “The combined expertise and innovative technology of BroadbandTV and BMG offers a dream team for artists to help them achieve their full potential.”
For more information please visit: www.WindfallMusic.com
BroadbandTV is an innovative media and technology company that drives success for online video creators by leveraging its premium media brands, proprietary technology, and massive online reach. BroadbandTV operates one of the world’s largest Multi-Platform Networks with 36,000 network partners amassing over 5 billion impressions per month. Its content creators span a number of key media brands including: TGN, the most engaged gaming network on YouTube; Opposition, the largest hip-hop music network; number one Electronic Dance Music (EDM) network, WIMSIC; leading kids & family network, HooplaKidz and Outspeak, the next-generation citizen journalism brand in partnership with The Huffington Post. BroadbandTV has developed some of the most advanced and innovative technologies in the online video space: VISO NOVI, for detecting and managing fan uploaded content and VISO Catalyst for enhancing viewership and engagement for premium videos. In June 2013, the leading European entertainment network RTL Group acquired a majority stake in BroadbandTV. Both companies also formed an ongoing strategic partnership to accelerate the global growth strategy of BroadbandTV. RTL Group’s initial investment of US-$36 million is part of a planned series of investments in the company.www.bbtv.com
BMG is the new model music company founded by Bertelsmann in 2008 as a direct response to the challenges of music’s digital revolution. Key to its innovative approach is the fact it represents the traditionally separate music publishing and recording rights off the same state-of-the-art platform internationally. BMG is already the world’s fourth biggest music publisher and the first new global player in the recordings business in decades. BMG’s pitch is unique – a relentless focus on fairness and transparency and service to its artist and songwriter clients. BMG’s 11 offices across nine core music markets now represent over 2m songs and recordings, including the catalogues of Chrysalis, Bug, Virgin, Mute, Sanctuary, Primary Wave and Talpa Music, as well as literally thousands of artists and songwriters attracted by its fresh approach. BMG is a wholly-owned subsidiary of international media company Bertelsmann, whose group interests embrace broadcasting and TV production (RTL Group), books (Penguin Random House) and magazines (Gruner + Jahr), media services (Arvato) and print (BePrinters). With its multi-platform perspective, integrated technology platform and commitment to help artists maximize their income, BMG aims to be the best company in music to do business with.www.bmg.com