“I’m happy that Bud Light is continuing their Dive Bar Tour and excited to be a part of it this year,” said John Mayer. “I started my career playing in small clubs and bars and look forward to performing for friends and fans in an intimate setting.”
In 2016, Bud Light launched the Bud Light Bar Tour in celebration of Lady Gaga’s newest album ‘Joanne’. The brand shaped the tour around taking the global superstar back to her roots in three dive bars in New York, Nashville and Los Angeles – resulting in one of the most successful campaigns of 2016, so naturally, the brand enlisted some of its other musician friends to join them back on the road this summer.
The Bud Light Dive Bar Tour is an extension of the brand’s “Famous Among Friends” campaign that celebrates the value of building friendships over beers. The Dive Bar Tour celebrates the traditions and friendships built through music and beers. The brand will also be rolling out several programs to help bring consumers to the show and build excitement for the tour throughout the summer on their digital and social channels.
“John Mayer was an easy choice for us as we were considering who we should partner with for the return of the Bud Light Dive Bar Tour this summer,” said Andy Goeler, vice president, Bud Light. “After an amazing tour last year with Lady Gaga, we are excited to expand the Bud Light Dive Bar Tour with another incredible musical talent like John. He’s a dynamic and versatile musician, who will undoubtedly put on an amazing show on a dive bar stage. We can’t wait to see what surprises he has in store for his tour show and we’re happy to consider him a friend of the brand.”
Mayer’s Bud Light Dive Bar Tour stop will take place in Los Angeles on Wednesday, July 26 and will be live-streamed on the Bud Light Facebook page for consumers to experience the show live from anywhere in the country. More details on the location and time of the performances will be announced on Bud Light’s social channels in the coming weeks. Additional tour dates and locations include:
- TBA Date/Location – Lady Gaga
- Wednesday, August 30, 2017 – New Orleans
About Bud Light
Introduced in 1982, Bud Light is a premium light lager with a superior drinkability that has made it the best-selling and most popular beer in the United States. Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment. For more information, visit www.BudLight.com.
NEW YORK, July 18, 2017 /PRNewswire/ — Bud Light