Sony Electronics announced today that it will launch Hi-Res Music Stations in more than 70 of Best Buy’s Magnolia Design Centers nationwide this fall.
Customers will experience high-resolution music on a number of Sony audio products that meet nearly every lifestyle need, including Walkman portable players, headphone amplifiers and music servers. Sony Music Entertainment, Universal Music Group, and Warner Music Group support the program and the display will promote a variety of high-res recordings that are available via participating digital music providers.
The new Hi-Res Music Station follows the recent installation of high-res headphone displays at MDC stores which feature compatible models from Sony and other companies.
“We’re delighted to assist Magnolia Design Center in its efforts to provide a higher quality listening experience for their customers,” said Mike Fasulo, president of Sony Electronics. “Thanks to this program, music enthusiasts will finally get the opportunity to hear their favorite recordings digitally, just like the artist intended.”
“People come to Best Buy’s Magnolia Design Center for the absolute best in audio and the addition of Hi-Res Music Stations means customers can now experience the new wave of audio technology at more than 70 Magnolia Design Centers,” said Mike Crane, director of audio for Magnolia Design Centers.
Demonstrating the Hi-Res Experience
Each Hi-Res Music Station will include a variety of clips from both new and classic recordings across every genre, in addition to offering information on accessing hi-res digital files from participating music providers. Select Magnolia Design Center locations will also be used to promote numerous hi-res activities, as well as album artwork, launch parties and receptions.
“We’re thrilled more music fans than ever will be able to experience our growing catalog of hi-res music at the largest electronics retailer in the U.S.,” said Jim Belcher, Vice President of Technology & Production at Universal Music Group.
“There is no more transcendent experience in music than hearing the full depth and richness of a recording as the artist heard it in the studio,” said Craig Kallman, Chairman & CEO of Atlantic Records. “As a long-time audiophile, I’ve been championing the quest to create a great sonic experience in the digital world, and I’m thrilled to say that moment has arrived. Best Buy’s Magnolia Design Centers will be a great tool to raise fan awareness of how great digital music can sound.”