In addition to sponsoring the tour, Bai will partner with ZBB to deliver an exciting drink recipe contest through social media platforms mid-summer, bringing consumers along for the “bevolution” ride. Participants will be asked to create a Bai-based cocktail or “mocktail” inspired by a song from ZBB’s newly released JEKYLL + HYDE. The lucky winner will be chosen by the band and Southern Ground Executive Chef Rusty Hamlin, and will receive a one-of-a-kind VIP experience that includes meeting the band.
To add even more flavor to the recipe contest, Bai will feature in grocery stores the opportunity for Zac Brown Band fans to receive a free song download from JEKYLL + HYDE with the purchase of any three Bai beverages. A portion of each bottle sold will be donated to Zac’s Camp Southern Ground.
“I am a big fan of the band’s music and have marveled at how they cross over different genres with such apparent ease. Zac Brown Band stands out as an authentic band that has disrupted the music industry just as we at Bai have done for the beverage industry with our creation of great tasting beverages and that are also good-for-you. The band’s latest album JEKYLL + HYDE is another example of how Zac Brown Band are breaking new ground in the music industry and we are so proud to be a part of their journey,” says Ben Weiss, Bai’s Founder and CEO.
For further information on the Bai Brands and Zac Brown Band partnership, visit here.