Dubai Airports launched its revolutionary new initiative musicDXB in style yesterday
as ‘Britain’s Got Talent’ finalists and the UK’s new swing kings Jack Pack lit up the
world’s largest stage for the first time during a 30-minute pop-up concert that
entertained passengers at the world’s #1 international airport, Dubai International (DXB).
“We’ve played in some unique venues, including last night at the Airshow Gala Dinner,
but our DXB experience stands out,” said Jack Pack’s Andrew Bourn. “It is an innovative
idea, a funky setting and a great platform for musicians the world over to showcase their
work to a truly global audience.”
musicDXB sets a new standard for global travel by creating a platform which targets a
multi-cultural and cosmopolitan audience of over 79 million music lovers who pass through
the airport annually. musicDXB will feature performances from global superstars, the
hottest emerging international acts and up-and-coming local artists to entertain
passengers.
Fans who miss the live acts will be able to enjoy highlights on Dubai Airports’ social
media platforms. Dubai Airports was recognised by Facebook for having created the “largest
airport community on Facebook” comprising some 1.5 million fans worldwide.
Dubai Airports’ CEO Paul Griffiths said, “We are thrilled to have launched musicDXB in
such fine fashion with Jack Pack. And the celebration of music has only just begun. Over
the next eight weeks we will be showcasing some of the UAE’s top musical talent. We are
also extending an invitation to musicians the world over. If you want to play on our stage,
if you believe you have what it takes to stand out and entertain a growing global
audience, we want to hear from you!”
Musicians, who are travelling to or through Dubai in January and beyond, are invited
to email musicDXB@dubaiairports.ae and supply samples of their work, travel dates and a
short testimonial on why they want to participate in musicDXB.
Dubai Airports has had a long and storied love affair with the performing arts. Dubai
Airshow crowds have been entertained by luminaries including Katy Perry, Stevie Wonder,
Rod Stewart, Diana Ross, Michael Bolton, Tom Jones, and George Benson among others. DXB
has hosted other pop-up events including an airport concert featuring Kelly Rowland. Dubai
Airports is also an avid supporter of local classical music initiatives including
Choirfest Middle East.
About Jack Pack
Jack Pack’s self-titled debut album is now in the Top 5 of the UK charts.